FTY Journal / Topic

Production Handoff guides

4 practical FTY Journal articles tagged production handoff.

Preparing Logo Files for Web and Product Teams

Organize vector masters, optimized SVG, practical PNG exports, icon packages, naming rules, and concise guidance for reliable production use.

Separate stable brand principles from controlled variables, then build a visual grammar that can adapt across product, campaign, and editorial work.

Create a concise decision document that connects the business, audience, positioning, touchpoints, constraints, and feedback process.

A practical process for shaping a readable wordmark, building responsive variants, testing real placements, and preparing a durable logo system.